The ongoing quarantine encourages restaurant businesses to have an online food delivery system to meet customer demands. The Guardian reports that 70 to 80% of restaurant sales nowadays result from online deliveries. A massive reason contributing to this eye-popping rise is its ability to streamline the entire ordering process, starting from order placement to final delivery.
With an online ordering system, restaurants can also stay ahead of their competition by using customer data to reduce food waste and send targeted promotions. Unfortunately, establishing a food delivery portal that meets restaurants’ current and future needs is building an app like Uber. It can be challenging, especially if you are new in the area. In this article, we curated the ins and outs of how to create a delivery service website that is profitable and cost-efficient.
1. Choose a Platform for your Food Delivery Portal
The initial step to building a food delivery portal is to find a platform that suits restaurants in your target location. Your technical knowledge level and previous technology experience will play a vital role in which platform you choose. When choosing an online ordering system, you should consider your food ordering flow to make it easier to find the necessary functionalities to include and avoid overspending.
The advantages of an online food ordering system include the number of food delivery models to select. You can opt for the order-only model or choose the order and delivery format if you can’t hire couriers and invest money in the logistics system. Either way, choosing a platform for your food delivery portal is crucial, which is why you must pool resources and create a database of restaurants in your target area to find the right solution.
2. Upgrade your POS System
The high volume of online orders that pass through a restaurant daily makes upgrading your point of sale (POS) systems necessary. Point of sale software is often used by restaurant businesses to monitor every penny of their sales and simplify communications between the kitchen and wait staff. Carefully assess your POS system and ensure that orders are not difficult to customize and payment authorizations never fail.
A modern POS must provide a better flow to the delivery process and the entire meal experience. New POS technologies are also far more feature-rich than their predecessors, ensuring that you can work faster and prevent order delays. By upgrading your POS system, you can help increase sales, improve customer service, and better manage online orders and cash flow.
3. Localize your Delivery Portal
The success or failure of a food delivery portal will often rely on how well you cater to the local audience’s needs and preferences. Localizing your delivery portal will decrease the barrier for new potential customers as localized solutions fit local market conditions better and reduce cultural misunderstandings.
Consider providing multiple payment options that fit with the preferences of the community in your city. You can offer eWallets and credit card options, but payment options may vary from city to city. However, a safer bet would be to make the cash-on-delivery option available.
4. Define a Niche and Target Audience
Most introduction of online food ordering system guides shows that it is better to kick-off any online project with a limited area and subsequently expand as popularity grows. After all, it is easier to distinguish your food delivery portal from competitors, get a more robust response from customers, and save on promotion if you define a niche and target a specific audience. Among the busy people who often order food delivery include working professionals, students, and parents.
Each group has its needs of preference which you can rely on and use when starting your online food delivery system. Choosing a target audience in advance can also help you draw up the right value proposition and determine your food delivery portal’s functions as well as come up with interesting food delivery ideas to start. A niche audience is critical because it makes your food delivery portal stand out from competitors, establishes a positive reputation, and positions your business as an authority in your field.
5. Add Innovative Features
Adding innovative app features such as content filters allows users to search for restaurants based on food delivery duration. Customers prefer to order online because of convenience. So, it would be best if you made the order placement quick and easy. By including content filters, customers can find restaurants that allow midnight delivery or provide free delivery vouchers.
Besides content filters, adding features like live chat integration, SMS gateway, revenue statistics, sales report, advanced search options, and content management systems (CMS) can also be a great welcome addition. They can work conjointly in automating the entire process of informing restaurants about new orders, thereby preventing cancellations.
Building a Modern Food Delivery Portal
Establishing a modern food delivery portal is vital in thriving in the competitive restaurant industry. Therefore, finding a platform that strikes a perfect mix between ease of use and customization potential is essential in creating a positive experience on your delivery portal. An excellent platform to use to start your food delivery portal is WooberlyEats.
WooberlyEats is a dynamic UberEats clone script that empowers restaurant owners to create menus, manage orders, and accept or reject orders based on dish availability and operating hours. It also comes with mobile-optimized and customizable widgets that help users extend the functionality of the solution. WooberlyEats is only available on a quote-based plan.
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