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8 Tips to convert your rental website traffic into potential customers

Rental Website Traffic Conversion Rate

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Everyone loves getting traffic to their site! 

But struggle to convert such massive traffic into high-paying customers.

Are you facing the same? If yes, don’t worry.

In this article, we’re going to share some tips that you can use to make more money by increasing your conversion rate.

Let’s get started.

1. Captivating value proposition

A value proposition is a concise description that explains why a customer should choose your product/service over others. 

Having a clear value proposition helps, 

  • Generate quality leads for your business
  • Differentiate your business from others
  • Create trust and connect with your customers

2. Tailor your content around the buyer personas

Content marketing is one of the best marketing strategies to convert your visitors into quality customers. 

Having a conversion funnel set up on your website can help triple your profits. 

Identify your buyer persona and where they were in the funnel to start creating content around it. 

3. Use eye-catchy images, clear CTAs, and navigation

For a rental website to convert better, you have to be clear with your customers’ expectations. 

Having visually pleasing professional photographs of your rentals on your website can help increase the CTR and conversion rates. 

Also, never forget to add a clear call to action with a proper value proposition and simple navigational structure. 

4. Effectively use testimonials

You may have thousands of followers on your social media account, but having a single customer testimonial on your website can help you increase credibility and trustworthiness. 

When customers trust you, they are more likely to book a rental from you. 

5. Optimize your rental website speed

Do you know that? A one-second delay in load time will drop your conversion rate by 7%. [Source: trinity] 

Hence, optimizing your page speed can help improve the user experience and the conversion rate. 

But how can you do that? 

Here are some tips and tricks to speed up your website,

  • Use the best content delivery network [CDN] 
  • Use a better web hosting
  • Optimize image, CSS, and js files
  • Use better web technology to build your site
  • Reduce the overall size of your website
  • Remove unused codes 

6. Keep your contact details visible

Imagine a prospect has landed on your website to book a rental or to gather information from you. 

They search for your contact details first. But you may have not displayed the details upfront. 

It may cause inconvenience to your prospects, and they might bounce back from your rental website. 

So having clear contact details at the footer of your rental website can help you increase your conversion rate. 

7. Utilize conversational marketing strategy like a chatbot

Conversational marketing is one of the effective conversion optimization strategies. 

It is a method of communicating with your website visitors in real-time to help them get what they need from your website, which increases the conversion rate. 

You can use live chat functionality to engage with your website visitors and move them further down the sales funnel. 

Here are some of the best live chat tools that you can use, Intercom, LiveChat, Chatbot, etc. 

8. Provide safe payment methods

People are still uncertain about paying online. 

Providing a secure mode of payment on your website can create trust and enhance the user experience. 

Some of the best payment gateways you can integrate with your website are Stripe, Paypal, Braintree, etc. 


Converting traffic into potential customers is not an easy task. 

It will take time. 

Execute the tips and tricks that you have learned from this article. Try A/B testing and make sure you know what’s working for you. 

Ultimately, don’t lose hope. There’s always room for improvement. 

That’s it. Thanks for reading. 

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