Marketing Strategy for your Handyman Business

The best marketing strategy helps businesses to grasp the audience's attention.

Likewise, for your handyman business, your audience has to be persuaded to try out your app.

However, it requires not only a single strategy but a combination of many.

Here, we’ll explore several marketing strategies that work for your online Handyman business.

1. Before that, know how marketing impacts

Reaching new customers

Marketing creates a strong first impression and draws the potential users to your handyman app.

If your offering aligns with their needs, they’ll likely choose your service.

Building brand awareness

A marketing spreads the word about your brand and help you stand out in a crowded market.

Establishing credibility

Marketing isn’t about just ads. Even customer reviews and ratings can enhance your trust and reliability; thereby helping users stick with your brand.

2. Understanding your target audience

Before getting started with marketing, you need to define your ideal audience.

Who are your users? What are their pain points?

If you have identified your target audience, you can craft campaigns that resonate.

Steps to identify your audience:

1. Research: Use social media, surveys, and analytics tools to gather insights.
2. Create buyer personas: Define demographics, preferences, and challenges of your customers.
3. Understand their needs: Determine what services they require and how you can uniquely solve their problems.

3. Essential marketing tool to consider

Website and app presence

Having a website is not a tool, it is a necessity for your online handyman business.

The website act as a langing page and allows the users to use your platform without having to download a mobile app.

Think about it: users rarely download an app the moment they discover it. Instead, they’re drawn to your platform through your website, where they can learn about your services, view testimonials, and get a feel for what you offer.

Only then do they decide to take the next step and download the app.

Google Business Profile

Google Business Profile is essential for local SEO.

A complete GBP profile ensures your business appears in local search results and Google Maps

• Add accurate details like your location, hours, and contact information.
• Encourage happy customers to leave positive reviews, as these directly influence potential users.

4. Effective digital marketing strategies

Search Engine Optimization (SEO)

SEO enhances your website’s visibility on search engines.

By optimizing for relevant keywords like “handyman services near me,” you can attract organic traffic and convert leads.

Focus on,

• On-page SEO (title tags, meta descriptions, keywords)
• Local SEO for specific geographic areas
• Maintain a better page speed and site architecture
• Create content that is helpful for your users
• Building backlinks for authority

Google Ads

More than 80% of global businesses trust Google Ads for PPC campaigns.

Google Ads is an advertising platform that allows you to target users by paying for the platform.

It ensures your business appears at the top of search results.

Compared to SEO, it gives you a quick result and personalize the ads for users.

Pro tips:

• Use geographic targeting to reach local users.
• Optimize ad copy with compelling CTAs
• Monitor and adjust your campaigns regularly for maximum ROI.

Social media marketing

Now, social media becomes the second home for all, to interact with each other digitally.

Platforms like Facebook and Instagram are excellent for engaging your audience. Share:

• DIY tips to build trust and engagement.
• Service updates, offers, and customer success stories.
• Ads targeted by age, location, and interests.

5. Building trust through customer reviews

Reviews and ratings can make or break your business. Positive reviews can enhance your reputation and trust.

Tips:

• Encourage satisfied customers to leave reviews on Google, Yelp, or within your app.
• Address negative reviews professionally to build credibility.

6. Additional marketing strategies

Personalized advertising

Leverage user data to deliver tailored ads.

For instance, if a user frequently books plumbing services, show them ads highlighting your plumbing service or discounts on similar services.

Offers and discounts

Special offers, like “10% off your first booking,” are great for onboarding new users. Discounts incentivize hesitant users to try your app.

Community engagement

• Engage with local communities through:
• Sponsoring events
• Hosting workshops
• Partnering with local businesses

Direct marketing

Printed flyers and business cards still hold value, especially in areas where your target audience may not be as tech-savvy.

Combine this with face-to-face interactions to build trust.

7. Customer support as a marketing asset

Outstanding customer support can be a marketing tool.

Prompt responses, clear communication, and problem-solving build lasting relationships with users.

• Offer 24/7 support through chatbots, phone, or email.
• Follow up on completed services to ensure satisfaction and gather feedback.

8. Stand out with a strong value proposition

A compelling value proposition distinguishes your business from competitors. Highlight what makes your app unique:

• Reliable, skilled handymen.
• Quick and efficient service.
• Affordable pricing without compromising quality.

Example: “We connect you with verified professionals for all your household needs—on-demand and at the best rates!”

Conclusion

An effective marketing strategy is the backbone of your handyman app’s success.

By combining marketing with a strong value proposition, you can attract and retain a loyal user base.

Remember, marketing isn’t just about getting noticed—it’s about creating meaningful connections with your audience.

With the right approach, your app can become a go-to solution for all handyman needs.